Where it started
Born on a deck at Batchawana Bay.
A group of friends had been doing an annual trip together for years. Same crew, same chaos: too much food, a running argument about the music, and someone inevitably turning everything into a competition.
One year they went to a cottage on Batchawana Bay, Ontario, north of Sault Ste. Marie. From the deck, you can hear trucks moving on Highway 17. Somebody started a game: when you hear a vehicle, you call it: is it going up the highway or down? You confirm when the headlights appear. Get it right, you're fine. Get it wrong, you drink.
That's 17up17down. A name with a story behind it.
That same group, a bunch of people in their fifties who've been travelling together long enough to have strong opinions about everything, became the founding crew behind 17up17down.
The 17up17down workshop · Batchawana Bay, Ontario