✦ Trip HQ for groups who show up ✦
One link. Everyone's in. A daily AI newspaper, a morning radio broadcast, quests, meal planning, an offline night sky guide, a fishing forecast, and a Memories Reel that actually captures what happened - not just what made it to someone's camera roll.
A group of friends had been doing an annual trip together for years. Same crew, same chaos - too much food, a running argument about the music, and someone inevitably turning everything into a competition.
One year they rented a cottage on Batchawana Bay, north of Sault Ste. Marie. From the deck, you can hear trucks moving on Highway 17. Somebody started a game: when you hear a vehicle, you call it - is it going up the highway or down? You confirm when the headlights appear. Get it right, you're fine. Get it wrong, you drink.
That's 17 Up 17 Down. A name with a story behind it.
That same group - a bunch of people in their fifties who've been travelling together long enough to have strong opinions about everything - became the founding group for this app.
Enter a name, dates, and location. Takes about five minutes. You get a private shareable link.
One link. Opens in any mobile browser. No app store, no account, no friction.
A name and a 4-digit PIN. That's it - the login for the whole trip.
The app goes live on arrival day. Everything from pre-trip planning is already there.
Not every group trip is 20-somethings in the bush. 17 Up 17 Down works just as well for a multi-family cottage weekend, a multigenerational reunion, or a group of long-time friends sharing a big Airbnb.
Before the trip starts, the organizer sets the trip personality - content rating and energy level. The Bugle's tone, the quests, and Gord's commentary all adjust accordingly. Grandpa's cottage reunion hits very different than a bachelor weekend.
“He's seen things on group trips.
Most of them he refuses to repeat.”
Every day of the trip, the app generates a full AI newspaper specific to your group. Quest results, kitchen ratings, weather, ghost sightings, fabricated controversies. It knows who cooked last night, who lost the kayak race, and who was spotted at the dock at midnight.
Someone always reads it aloud at breakfast. That's not a feature. It just happens.
AI-Generated · Group-Specific · DailyEvery morning, Gord Mackenzie of CKBJ 980 AM delivers a scripted broadcast written around your trip. Your group's names, your quests, your kitchen disasters. AI-scripted, AI-voiced, and specific enough that people will do a double take the first time they hear it.
Hit play. Let Gord handle the morning briefing.
AI Voice · CKBJ 980 AM · Group-SpecificEveryone on the trip uploads photos to a shared feed. The group votes on their favourites throughout the week. The top-voted shots are locked into a permanent Memories Reel that lives in the app after the trip ends.
Not someone's camera roll. Not a group chat scroll. A curated record the whole group agreed on.
Group-Voted · Permanent · No Camera Roll DiggingA private group chat built directly into the app - no phone numbers, no separate threads, no one left out of the loop. Everyone on the trip is already in it the moment they register.
Coordinate dinner, call out quest violations, recap the night. The Bugle may be watching.
Private · Trip-Only · No Setup Required
For trips on the water. A daily solunar forecast that calls the two major bite windows and rates the day Poor to Excellent - all offline - plus a live "bite now" banner, legal-season flags per species, and a photo derby with badges. Be on the water when the fish are.
Location- and date-aware, computed right on your phone so it works with no signal. Tonight's stargazing verdict, moon phase, the planets that are up, meteor showers, a constellation-finder guide with Anishinaabe (Ojibwe) sky names, and ISS flyovers. Look up.
One music hub: a shared queue everyone votes on, add-a-song, speaker mode, saved playlists, and AI setlists tuned to the vibe of the night. Every track has a one-tap Open to your own Spotify or Apple Music.
Daily challenges for the group and personal side quests for every player. Submit a photo to complete one, get a new quest immediately. File a tip on someone else and the AI judge decides - right or wrong, someone loses points. Nearly 1,000 side quests across PG and adult ratings, plus a Daily MVP crown. A live leaderboard runs all week. Keep scrolling for the full breakdown.
Trivia, card games, a 33-game Party Games deck, a full Beach Day / Beach Olympics block, outdoor challenges, and races with randomized squads. Any guest can run an event or keep score. Someone always takes it too seriously.
Plan every meal, build grocery lists, pull AI recipes. Rate last night's dinner, credit the chef. The Bugle reviews it in the morning.
A shared weekly view everyone can see. Activities, dinners, arrivals, and departures in one place.
Group-voted ceremony. Camp MVP, Quest Champion, Best Moment. Closes the trip right.
A running list of what's available on the property and nearby - kayaks, trails, the lake, whatever's around. See it, post it, find out who's in. Someone proposes a 7am kayak trip, the rest of the group decides if they're awake for it.
Coordinate who's riding with who. Track the group packing list - personal checklists on paid plans. Nothing gets left behind.
Every player draws a quest each morning. Some are easy. Most are not. All of them end up in the Bugle.
If you suspect another player is working on a quest, submit a tip. The app judges it automatically - no group vote, no committee. If you're right, you earn the points and the person you caught gets a new quest assigned immediately. If you're wrong, you lose points and they carry on undisturbed.
Tips and outcomes appear in the next morning's Bugle. Kevin's appeal was denied. The Committee does not exist.
No. 17 Up 17 Down runs in any mobile browser. Share a link, tap it, register with a name and PIN. No app store, no account, no install.
Yes - cottage weekends, Airbnbs, ski chalets, hunt camps, bachelor or bachelorette weekends, family reunions. The app adapts to wherever you land.
Your trip data stays in your account. The Memories Reel and Bugle archives are saved and accessible. Delete any time.
Yes. Each trip gets its own private link and group. Each trip is a separate purchase - no subscription required.
Completely. The organizer sets the content rating before the trip begins - from full PG to whatever the group can handle.
Yes. Annual host plans start at $249 CAD and cover unlimited trips at your property. Guests get a fully generated local guide and a ghost story written for the specific location - ready before anyone walks through the door. Contact us to get set up.
One price. Every feature. The only variable is how many people are coming.
Extend any plan by the week, up to four weeks total. Each extra week costs less than the one before it.
| Plan | Week 2 | Week 3 | Week 4 |
|---|---|---|---|
| Micro | +$19.99 | +$15.99 | +$11.99 |
| Standard | +$32.99 | +$25.99 | +$19.99 |
| Large | +$49.99 | +$39.99 | +$29.99 |
Airbnb hosts, vacation rentals, corporate retreat centres, camp operators. One annual plan covers unlimited trips at your property. Guests get a fully generated experience - attractions, ghost story, and local lore - written for your specific location.
Groups over 50, multi-property operators, or corporate retreats - contact us for custom pricing.
Enter your trip link below.
Your organizer will have sent you a link like trips.17up17down.ca/#/your-trip. Paste it here or type it directly into your browser.
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